“Heineken has a history of collaborating with iconic venues an teams, so when approached by Chris to partner with West Ham United and London Stadium - two properties with huge sporting and cultural heritages - we felt it was the perfect brand fit. Chris was a delight to deal with and we were very happy with the comprehensive set of rights he negotiated for us with the club, this included the designation of West Ham's Official Beer and Cider Partner, access to West Ham players and imagery for marketing collateral, direct engagement with the clubs fanbase, and significant branding exposure at matches at the stadium.”
The partnership we signed with Chris was the first of its kind for Hawes & Curtis. Chris presented us with a proposition that brought together the two London organisations that were steeped in history but had huge international aspirations - it was the perfect brand fit.We officially launched our sponsorship with a star-studded event featuring top West Ham talent, we had the video commercial featured at West Ham home games and online, and also benefited from CRM programs. The partnership has already paid dividends, delivering strong brand exposure and increased brand awareness. Kudos to Chris for the vision and all the hard work that translated into a successful project for both brands.
“Royal London is a brand with London heritage that has global aspirations. Chris created our first major partnership in football that fitted into our long-term strategy of building and strengthening consumer awareness, both in the UK and internationally; it was one of our first partnerships in sport and has delivered a fantastic return in both brand awareness and watch sales.”
In 2014, Chris helped Winner create their first major partnership with a football club. This included a comprehensive set of rights incuding LED minutes delivering global exposure, an official partner designation and digital rights that delivered significant numbers of new customers to Winner’s sports book.